Scalado join the International Imaging Industry Association (I3A)

Scalado link with leading experts to develop consumer-oriented image quality rating system

Scalado, a leader in mobile imaging software solutions for fast and memory efficient image processing, has today announced, that it has become an associate member of the International Imaging Industry Association (I3A), the leading global association for the mobile and traditional imaging industry.  Scalado’s expertise alongside a host of other leading experts will help to develop a complete set of image quality testing metrics and methodologies in order to enable a consumer-oriented image quality rating system, which is part of the I3A’s Camera Phone Image Quality Initiative.

Scalado is an industry leader in developing and licensing mobile imaging solutions for any mobile phone equipped with a camera feature. The Scalado software is known for its fast and memory efficient image processing and is already embedded in several phones across the globe, and manufacturers to already adopt Scalado solutions include; Sony Ericsson and Samsung to name a few. Scalado will join the Camera Phone Image Quality Phase 2 Initiative to actively put new industry standards forward and to team up with other industry leaders.

"Mobile imaging is about 'Create, View and Share', and as consumers adopt camera-phones in record numbers, the traditionally separate communications and imaging industries start to converge more and more", said Mats Jacobson, CEO at Scalado. “Our experience as an innovator in mobile imaging will enable us to make significant contributions to I3A's ongoing work, we also believe that it’s critical for all parties to collaborate and work within the I3A umbrella in order to lead the way forward and enhance the consumer experience."

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About I3A Industry Association (I3A)
I3A is the leading global imaging industry association, driving growth of and setting standards for the photographic and information imaging markets.  As the industry focal point, I3A offers a framework and environment where members can quickly find resources to solve critical issues and develop market solutions.  Members of I3A work together to find common ground for advancing the industry and to enable better products and services for their customers.

I3A is an accredited Standards Developing Organization, serving as secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this committee.  Information about I3A can be found on the World Wide Web at www.i3a.org