Scalado and TAT join forces at CTIA

Scalado and TAT to demonstrate a new innovative photo application solution for camera phones

Scalado, a leading provider of the imaging software technologies for the camera phone industry and TAT, The Astonishing Tribe AB, a leading user interface software technology design company, have today announced that they will showcase a new innovative photo application solution from their strategic collaboration. The two Sweden based companies will be demonstrating the solution at CTIA Wireless 2007 in Orlando this week.

The showcase of the collaboration is a photo album application for camera phones, which includes image browsing and viewing, as well as a continuous zoom running on a Windows mobile device that makes image viewing an instant and attractive end user experience.

TAT and Scalado have combined the TAT Cascades™ UI Framework and Scalado CAPS™ Imaging SDK to gain a combination of an amazing look and feel with instant presentation of multi mega pixel images with seamless zoom and panning. Photo album folders can be selected via thumbnails and full resolution viewing is totally  instant without any waiting times. The application includes Scalado’s patented and recently launched SpeedView™ technology and is platform independent and will soon be available on any camera-phone.

“The partnership is strategic and totally complementary and makes it possible to provide not only an imaging engine such as Scalado CAPS, but also the greatest user experience when handling mega pixel images”, said Magnus Ingelsten, VP marketing of Scalado. “We are proud to work with TAT on this project as they are the leading company in the UI graphics field."

Ola Larsén, VP Marketing, at TAT said “TAT and Scalado have been developing partners for a long time. But now together we have developed a great showcase application that combines the best of the two company’s technologies - a photo picture browser solution based on TAT Cascades and CAPS, that will most certainly stand out and be at the forefront in the camera-phone market.”

Scalado and TAT are displaying the showcase at this years CTIA show in Orlando March 27-29, 2007 and shares a common Swedish stand #985 in hall A2. Please drop by the stand for a demo of this collaboration plus other applications from both companies.

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About TAT, The Astonishing Tribe
TAT (The Astonishing Tribe AB) has added the WOW-effect to mobile user interfaces for more than 90 million devices worldwide. Our products, TAT Cascades and TAT Motion Lab, built on the renowned Kastor platform, has transformed the way UI design and graphics can be implemented on a wide range of mobile devices. TAT products are recognized for their time-to-market savings, resource efficiency and platform independence, giving users a more dynamic, faster and richer multimedia experience, in a truly astonishing way.

TAT is headquartered in Malmoe, Sweden, and with local presence in Korea, Taiwan, USA, and Japan. Learn more at www.tat.se